Diego Valle Packaging Handyman Tools Main

Human Nature is a packaging concept where the focus is not the tool but the hand that uses it.

Concept packaging for a tool brand. The concept is about putting the tool in a secondary place, as the main power of the tool is the hand that is using it, highlighting it with metaphoric images, linking a sport with the use you make of the tool.

The design consists of the brand naming and concept, claim and the packaging following the brand concept.

Diego Valle Packaging Handyman Tools
Diego Valle Packaging Handyman Tools
Diego Valle Packaging Handyman Tools